Nussbaumer Strategy Consulting, the experts in strategic hotel management, and IMARK Market Intelligence have been cooperating for over 12 years and together offer fact-based strategy development.
As a market researcher with strong university ties, IMARK Market Intelligence provides a secure information base for strategy development by Nussbaumer.
Together, more than 35 customer analyses were conducted at well-known top hotels such as Kuschelhotel Gams, Familien Natur Resort Moar Gut, and Krallerhof, with over 30,000 participants.
NEW: STRATEGIC PRICE ANALYSIS
In addition to the existing strategic customer analysis and strategic brand analysis, the strategic partnership now also offers strategic price analysis.
Strategic price analysis from Nussbaumer and IMARK provides certainty for important pricing decisions and forms the basis for a fact-based pricing strategy. Based on a guest survey, value for money is determined using a sophisticated conjoint analysis.
PRICE/DEMAND RELATIONSHIP
What influence does price have on guest demand?
ADDED VALUE OF ROOM AND CATERING OPTIONS
What added value do guests attribute to different room types and catering options, such as comfort rooms, suites, half board, and breakfast?
SIMULATIONS FOR REVENUE AND CONTRIBUTION MARGIN MAXIMIZATION
Which combination of prices, room categories, and catering options yields the highest revenue or the highest contribution margin?
