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Corporate Strategy Positioning Brand Development Organization & Leadership
All Services
Market Research & Data Analytics
Brand Analysis & Monitoring Customer & Market Analysis Employee Satisfaction Product Analysis
E-Mail schreiben an info@imark.com
Der weiße Schriftzug imark auf schwarzem Hintergrund mit einem rosa Punkt über dem i.
E-Mail schreiben an info@imark.com
Services
Corporate Strategy Positioning Brand Development Organization & Leadership
Market Research & Data Analytics
Brand Analysis & Monitoring Customer & Market Analysis Employee Satisfaction Product Analysis
All Services
Contact
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Services / Customer & Market Analysis

Customer and Market Analysis

Customer-centric.
Market-oriented.

We identify what your customers expect and what drives customer satisfaction and loyalty. We track relevant market developments and the broader picture of macro trends shaping your business. This provides a reliable foundation for sharpening offerings, targeteting audiences more effectively, and unlocking growth opportunities systematically.

Key questions we address with you

Strengthen customer relationships. Align market cultivation strategically.

Making the right strategic choices in market development and customer relationships requires a solid intelligence base covering markets, stakeholders and customers. We help you address the key questions and translate the insights into effective market actions.

1

What truly drives your customers’ needs, expectations and decisions?

2

What drives customer satisfaction, loyalty, and willingness to buy?

3

Which touchpoints and experiences matter most in creating a positive customer experience?

4

Which customer segments and market opportunities should you specifically target?

5

What insights can your existing internal data sources provide to improve customer relationship management and marketing?

Our Services

From customer and market insights to targeted market action.

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Qualitative Analyses

Understanding your customers’ motivations, expectations and decision-making.
Gain a deeper understanding of customer needs, usage contexts and key purchasing barriers.
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Quantitative Studies

Measuring customer satisfaction, loyalty, customer experience, and market potential.
This provides you with a sound decision-making basis for taking targeted actions.
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Customer Journey & Touchpoint Analysis

Identifying the most effective levers for a compelling customer experience.
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Data Analytics

Existing customer and market data reveals patterns, drivers, and opportunities that enable more effective market action.
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Your IMARK PLUS of working with us

What clear customer and market insights can do for your business.

Make Informed Decisions

Make decisions based on sound insights into your customers, market attractiveness, and relevant growth opportunities.

Gain Relevant Insights

You receive more than data: clear, strategically relevant insights and actionable recommendations.

Take A Tailored Approach

Benefit from an approach tailored to your target groups, markets, and specific questions.

Identify Opportunities Early

Identify opportunities and risks early as customer relationships and market requirements evolve.

Connect Analysis and Strategy

Benefit from an integrated consulting approach that combines market research, analysis, and strategic perspective.

IMARK Methods

How we work with you.

We tailor our approach and method mix to your challenge and objectives. We cover a broad range of topics, but but always start with your specific situation.

Market Research & Data Analytics
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Customer Journey & Touchpoint Analysis

Analysing experiences across the customer journey, identifying key touchpoints and assessing their impact on the overall customer experience.

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Driver Analyses & Regression Models

Identification of the central influencing factors on satisfaction, loyalty, and customer behavior, as well as evaluation of their relative importance.

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Data Analytics based on internal customer and transaction data

Combining and analyzing existing customer, CRM, and transaction data to reveal patterns, relationships, and untapped potential.

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Customer Lifetime Value Analyses

Analysing the long-term economic value of customers and customer groups to support prioritization and targeted market action.

Success Stories

Results that deliver.

View all Success Stories
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Customer & Market Analysis

Liebherr-Werk Nenzing

International Customer Satisfaction Monitoring in the High-Investment Sector
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Customer & Market Analysis

Head

Consumer insights to build a fundamental understanding of a sport that is still young - Padel
Mitarbeiter arbeiten an einer automatisierten Fertigungsstraße zur Herstellung von medizinischen Geräten.
Customer & Market Analysis

Hamilton Medical

Monitoring international customer satisfaction within a complex buying center

A selection of the companies
that trust us.

AMA Marketing logo with white lettering on a dark gray background.
The dark gray Blum company logo with an arrow icon on a white background.
Black BORA logo with a dot pattern on a white background.
Gray Brown Swiss lettering with a stylized cow head and the slogan "More than milk."
Black Bystronic company lettering on a white background.
The black and white Emmi Group logo shows the lettering with a crown and Swiss cross.
Black Eisenbeiss company logo with a stylized letter E on a white background.
Eurogast logo in black lettering with a two-tone line on a white background.
White Explorer Hotels logo on a dark gray rectangular background.
The black Fabasoft logo with a registration mark on a white background.
White Flachau lettering in capital letters on a black rectangular sign.
Black Hamilton Medical logo on a white background.
Black harry's home hotels & apartments brand logo on a white background.
The black HEAD sports brand logo on a white background.
Black hollu lettering in front of a white cloud on a dark background.
The black and gray IKB logo with a stylized letter i on a white background.
The graphic logo of the city of Innsbruck with the two-line lettering INNS' BRUCK.
Monochrome Interspar logo with white lettering on a dark bar and the Spar emblem.
Black Judith Williams Cosmetics brand logo on a white background.
The black and white Leal Group logo with stylized lettering on a white background.
Kettenbrücke logo with an abstract pixel cross and the slogan "Gesundheit leben."
Black Liebherr brand logo with a gray line on a white background.
Black Omicron lettering with two stylized geometric quotation marks to the right.
Personalshop logo with white lettering in a black oval and a checkmark.
Black Pichler lettering in stylish typography on a white background.
Raiffeisen-Landesbank Tirol AG logo with the RLB lettering and gable cross symbol.
Pro Rind logo with a drawn cow head and the keywords Breeding, Consulting, Marketing.
Black RENOWATE lettering with a circularly stylized letter O on a white background.
Rinderzucht Tirol logo with the white silhouette of a bovine in front of gray mountain peaks.
The Rupp company logo in white lettering on a curved, dark gray banner.
The Schlüter Systems company logo with a gray geometric frame.
Black Silhouette brand logo in curved script on a white background.
Schwarz Alpenresort Tirol logo in Old English script on a white background.
The dark gray STIWA logo with three offset bars on a white background.
Black and white SPAR supermarket chain logo with the typical fir tree symbol.
Dark gray Swarco company logo with stylized arrow symbols on a white background.
Black Swarovski logo with a stylized swan and lettering on a white background.
Tirol Kliniken logo with stylized mountain peaks above the dark lettering.
Tiroler Wohnbau logo with black lettering and a stylized house frame.
White TIWAG logo with the Tyrolean eagle on a dark background.
Black UNICOR logo with the subtitle "future of corrugated pipes" on a white background.
Verkehrsverbund Vorarlberg logo with three large V letters on a white background.
White Wedl logo on a dark gray oval with the lettering "seit 1904."
The black Zumtobel logo with a square symbol on a white background.

FAQs

Straight questions.
Clear answers.

Find answers to frequently asked questions here.

Actionable insights do not arise from a flood of tables and data, but from a sound analysis and meticulous preparation of the most salient highlights. We place particular emphasis on collaborative work with the results; therefore, result workshops with intensive interpretation of the findings are central. We utilize various channels for result transfer and adapt them to the clients’ preferences. We have our own dashboard solution (the IMARK Insight Viewer), which allows us to deliver results to clients in real time.

Especially in the B2B environment, extensive internal data on customer transactions is often available (e.g., purchasing and ordering behavior). We combine this data with market research data to generate additional insights through driver analyses (e.g., Which aspects of customer satisfaction impact purchasing behavior and in what way?).

Together with our clients, we develop monitoring solutions that use algorithms to trigger (semi-)automated survey processes (e.g., only new customers, only customers who purchased in the last quarter, only non-purchasing customers, etc.). This can either replace or supplement traditional project-based surveys.

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Your personal contact.

Mag. Christoph Antretter Partner
cha@imark.at
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