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Corporate Strategy Positioning Brand Development Organization & Leadership
All Services
Market Research & Data Analytics
Brand Analysis & Monitoring Customer & Market Analysis Employee Satisfaction Product Analysis
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Der weiße Schriftzug imark auf schwarzem Hintergrund mit einem rosa Punkt über dem i.
E-Mail schreiben an info@imark.com
Services
Corporate Strategy Positioning Brand Development Organization & Leadership
Market Research & Data Analytics
Brand Analysis & Monitoring Customer & Market Analysis Employee Satisfaction Product Analysis
All Services
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Services / Positioning

Develop Market Positioning for Companies

Clearly positioned.
Successful in the market.

Strong positioning provides direction – both internally and externally. It shows which markets and target groups are particularly attractive to you and what differentiates you from the competition. This is especially important when customer and stakeholder expectations change, new competitors emerge, or when there is no common understanding of the company’s market position internally.

Typical questions we clarify with you

Develop Strategic
Market Positioning.

Only those who understand the focus of their market approach can deploy resources effectively and set the right priorities. We help you answer key questions and derive clear decisions for your company.

1

Which markets and customer groups will be attractive for your company in the future?

2

How are customer requirements changing due to market and environmental developments?

3

Will your market positioning remain viable tomorrow?

4

Where do new competitive risks arise, and how do you manage them?

5

How do you embed positioning within the company and make it tangible in the market?

6

How do you measure the effectiveness of your positioning?

Our Services

We help you develop, refine
and firmly establish your positioning.

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Position Assessment

Analysis of current market positioning
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Understand the Market

Analysis of relevant market, customer, and competitor developments
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Markets & Target Groups

Segmentation and prioritization of attractive markets and target groups
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Clear Differentiation

Refining differentiation and value proposition
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Strategic Fields of Action

Derivation of strategic fields of action as well as necessary capabilities and resources
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Strategy Implementation

Translation into departmental strategies, goals, and key performance indicators
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Implementation Support

Support for implementation and embedding within the organization

Ready to refine your positioning?

Together, we bring more focus to your market approach.
Get in touch
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Your IMARK PLUS in Positioning

What clear positioning achieves for your company.

Structured Process

Benefit from a structured process that fits your industry, your company, and your goals.

Decision Confidence

Make decisions with greater confidence based on reliable analyses, market data, and feedback from your target groups.

Clear Positioning

Gain clarity on sustainable positioning for your company, a business unit, or an individual service.

Strong Support

Strengthen internal support by involving affected departments and employees, and through critical sparring with us.

Clear Priorities

Focus your resources on the right topics by clearly defining priorities and aligning investments accordingly.

Anchor Strategy

Embed your positioning within the organization by translating strategic guidelines into concrete activities and processes for each department.

Our IMARK Methods

How we work with you.

We select our methods to suit the initial situation, specific task at hand, and objective. We combine reliable analyses with strategic clarity and involve the people within the company who will later implement the positioning.

Market Research & Data Analytics
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Market, Competitor, and Stakeholder Analyses

Systematic analysis of relevant market, competitor, and stakeholder developments to identify changes early and derive strategic opportunities and risks.

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Positioning Canvas

A tool for the structured development of a clear position based on customer expectations, attractive target groups, internal strengths, and differentiation from competitors. The Positioning Canvas creates a shared understanding and supports a well-founded strategic positioning decision.

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Workshops and Participatory Processes

Structured involvement of executives, employees, and relevant stakeholders to bring perspectives together, develop common solutions, and build commitment.

Success Stories

Results that convince.

To all Success Stories
Brand Development Positioning

European Brown Swiss Federation

Positioning & Brand Development for the Transnational Strengthening of the Brown Swiss Cattle Breed
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Corporate Strategy Brand Development Positioning Organization & Leadership

Fabasoft

Long-standing partnership for the strategic development of the entire company and individual business units
Grüne LKW der Firma Hollu stehen nebeneinander vor einem weißen Bürogebäude.
Brand Development Positioning Brand Analysis & Monitoring Customer & Market Analysis Corporate Strategy

hollu System Hygiene

Over 15 years of strategic partnership for brand, organization, and growth

A selection of the companies
that trust us.

AMA Marketing logo with white lettering on a dark gray background.
The dark gray Blum company logo with an arrow icon on a white background.
Black BORA logo with a dot pattern on a white background.
Gray Brown Swiss lettering with a stylized cow head and the slogan "More than milk."
Black Bystronic company lettering on a white background.
The black and white Emmi Group logo shows the lettering with a crown and Swiss cross.
Black Eisenbeiss company logo with a stylized letter E on a white background.
Eurogast logo in black lettering with a two-tone line on a white background.
White Explorer Hotels logo on a dark gray rectangular background.
The black Fabasoft logo with a registration mark on a white background.
White Flachau lettering in capital letters on a black rectangular sign.
Black Hamilton Medical logo on a white background.
Black harry's home hotels & apartments brand logo on a white background.
The black HEAD sports brand logo on a white background.
Black hollu lettering in front of a white cloud on a dark background.
The black and gray IKB logo with a stylized letter i on a white background.
The graphic logo of the city of Innsbruck with the two-line lettering INNS' BRUCK.
Monochrome Interspar logo with white lettering on a dark bar and the Spar emblem.
Black Judith Williams Cosmetics brand logo on a white background.
The black and white Leal Group logo with stylized lettering on a white background.
Kettenbrücke logo with an abstract pixel cross and the slogan "Gesundheit leben."
Black Liebherr brand logo with a gray line on a white background.
Black Omicron lettering with two stylized geometric quotation marks to the right.
Personalshop logo with white lettering in a black oval and a checkmark.
Black Pichler lettering in stylish typography on a white background.
Raiffeisen-Landesbank Tirol AG logo with the RLB lettering and gable cross symbol.
Pro Rind logo with a drawn cow head and the keywords Breeding, Consulting, Marketing.
Black RENOWATE lettering with a circularly stylized letter O on a white background.
Rinderzucht Tirol logo with the white silhouette of a bovine in front of gray mountain peaks.
The Rupp company logo in white lettering on a curved, dark gray banner.
The Schlüter Systems company logo with a gray geometric frame.
Black Silhouette brand logo in curved script on a white background.
Schwarz Alpenresort Tirol logo in Old English script on a white background.
The dark gray STIWA logo with three offset bars on a white background.
Black and white SPAR supermarket chain logo with the typical fir tree symbol.
Dark gray Swarco company logo with stylized arrow symbols on a white background.
Black Swarovski logo with a stylized swan and lettering on a white background.
Tirol Kliniken logo with stylized mountain peaks above the dark lettering.
Tiroler Wohnbau logo with black lettering and a stylized house frame.
White TIWAG logo with the Tyrolean eagle on a dark background.
Black UNICOR logo with the subtitle "future of corrugated pipes" on a white background.
Verkehrsverbund Vorarlberg logo with three large V letters on a white background.
White Wedl logo on a dark gray oval with the lettering "seit 1904."
The black Zumtobel logo with a square symbol on a white background.

FAQs

Your questions.
Clearly answered.

Here you will find frequently asked questions and our answers.

No. We understand strategic positioning as a guiding principle for the entire organization. Therefore, it must be translated into actionable areas and concrete activities for all departments — only then can it be anchored and truly implemented at all touchpoints.

We do not consider ourselves specialists in a single industry, but rather strategic process facilitators. We tailor the positioning process to your initial situation, objectives, and market environment. We possess particular expertise in mechanical engineering, agriculture, tourism, hospitality, healthcare, and with B2B companies.

Yes. Based on our experience in market research, we provide a reliable picture of your current market positioning. Depending on the specific objectives, we examine the perception among your target groups, your position within the competitive environment, and your core strengths and differentiators. This serves as the foundation for further strategic positioning.

The starting point is your specific inquiry and your current market position. Building on this, we combine market and stakeholder analyses with a structured strategic process. Together, we sharpen target groups, differentiation, and value propositions—subsequently translating the results into fields of action and measures for the organization.

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Your contact person.

Dr. Maria Kreuzer Partner
mk@imark.at
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