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Corporate Strategy Positioning Brand Development Organization & Leadership
All Services
Market Research & Data Analytics
Brand Analysis & Monitoring Customer & Market Analysis Employee Satisfaction Product Analysis
E-Mail schreiben an info@imark.com
Der weiße Schriftzug imark auf schwarzem Hintergrund mit einem rosa Punkt über dem i.
E-Mail schreiben an info@imark.com
Services
Corporate Strategy Positioning Brand Development Organization & Leadership
Market Research & Data Analytics
Brand Analysis & Monitoring Customer & Market Analysis Employee Satisfaction Product Analysis
All Services
Contact
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Services / Brand Development

Brand consulting for a clear brand strategy

Developing
strong brands.

A strong brand builds trust with customers, employees, and partners. It clarifies what a company stands for, the value it provides, and why it is the right choice for its target audiences. This requires a clear, shared understanding of the brand: one that provides orientation within the company and can be experienced consistently at every touchpoint.

Typical questions we clarify with you

Sharpening brand strategy.
Managing brands
consistently.

A strong brand is created when identity, communication, and brand experience work together consistently. We support you in answering key questions regarding brand strategy, brand architecture, and brand management.

1

What should your brand stand for in the future, and what impact should it have on customers, employees, and partners?

2

What makes your brand attractive and differentiates it from the competition?

3

How do you communicate your brand consistently across all touchpoints?

4

How do you build a brand architecture that customers and partners understand?

5

How do you strengthen your employees' identification with your employer brand?

6

How do you measure the strength of your brand and develop it further in a targeted manner?

Our Services

Aligning the brand clearly. Making it consistently tangible.

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Guiding Idea

The strategic foundation from which all brand decisions are derived
White symbol of two profile heads with a heart in the middle

Brand Core

Sharpening brand content & value propositions for customers, employees, and partners
An open hand presents a branched organizational chart for hierarchy and corporate structure.

Brand Architecture

Creating clear roles for corporate, product, and sub-brands
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Employer Branding

Building the employer brand to attract and retain employees
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Brand Controlling

Measuring brand strength and managing it effectively
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Communication Strategy

For touchpoints that shape the brand
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Implementation Support

Until the brand strategy is anchored within the company

Ready to strengthen your brand?

Together, we make your brand strategy effective within the company and at relevant touchpoints.
Get in touch
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Your IMARK PLUS in Brand Development

What a strong brand does for your company.

Structured Process

Benefit from a structured brand development process that connects strategy, communication, and organization.

Building Trust

Gain trust and long-term relationships – with customers, employees, and partners

Strengthening Position

Strengthen your competitive position and ensure that your brand remains recognizable everywhere.

Providing Orientation

Create orientation within the company because everyone has the same understanding of what your brand stands for.

Sustainable Integration

Anchor your brand permanently in the organization – with concrete activities to support leadership, communication, and touchpoints.

Confidence in Decision-Making

Make decisions based on evidence supported by market research, target group feedback, and systematic brand controlling.

Our IMARK Methods

How we work with you.

We select our methods to suit the initial situation, the specific task at hand, and the objective. In doing so, we combine analytical depth, strategic clarity, and effective participation in brand strategy and brand development.

Market Research & Data Analytics
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Brand workshops and participatory processes

Structured involvement of executives, employees, and relevant stakeholders to merge perspectives, develop shared solutions, and create commitment.

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Brand Portfolio Analyses

Analysis of roles, relationships, and overlaps within a brand portfolio to optimize brand architecture, positioning, and the interplay of brands.

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Customer and Employee Journey Mapping

Visualization and analysis of key experiences along the customer and employee journey to specifically identify important phases, moments, and potential for improvement.

Success Stories

Results that convince.

To all Success Stories
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Corporate Strategy Brand Development

PICHLER Projects

From Corporate Strategy to a New Brand Identity
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Corporate Strategy Brand Development

Kettenbrücke Private Clinic

From a Shared Understanding to Connecting Communication
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Brand Development Organization & Leadership

Swarco Group

Long-standing strategic partnership for brand development, values work, and employer branding

A selection of the companies
that trust us.

AMA Marketing logo with white lettering on a dark gray background.
The dark gray Blum company logo with an arrow icon on a white background.
Black BORA logo with a dot pattern on a white background.
Gray Brown Swiss lettering with a stylized cow head and the slogan "More than milk."
Black Bystronic company lettering on a white background.
The black and white Emmi Group logo shows the lettering with a crown and Swiss cross.
Black Eisenbeiss company logo with a stylized letter E on a white background.
Eurogast logo in black lettering with a two-tone line on a white background.
White Explorer Hotels logo on a dark gray rectangular background.
The black Fabasoft logo with a registration mark on a white background.
White Flachau lettering in capital letters on a black rectangular sign.
Black Hamilton Medical logo on a white background.
Black harry's home hotels & apartments brand logo on a white background.
The black HEAD sports brand logo on a white background.
Black hollu lettering in front of a white cloud on a dark background.
The black and gray IKB logo with a stylized letter i on a white background.
The graphic logo of the city of Innsbruck with the two-line lettering INNS' BRUCK.
Monochrome Interspar logo with white lettering on a dark bar and the Spar emblem.
Black Judith Williams Cosmetics brand logo on a white background.
The black and white Leal Group logo with stylized lettering on a white background.
Kettenbrücke logo with an abstract pixel cross and the slogan "Gesundheit leben."
Black Liebherr brand logo with a gray line on a white background.
Black Omicron lettering with two stylized geometric quotation marks to the right.
Personalshop logo with white lettering in a black oval and a checkmark.
Black Pichler lettering in stylish typography on a white background.
Raiffeisen-Landesbank Tirol AG logo with the RLB lettering and gable cross symbol.
Pro Rind logo with a drawn cow head and the keywords Breeding, Consulting, Marketing.
Black RENOWATE lettering with a circularly stylized letter O on a white background.
Rinderzucht Tirol logo with the white silhouette of a bovine in front of gray mountain peaks.
The Rupp company logo in white lettering on a curved, dark gray banner.
The Schlüter Systems company logo with a gray geometric frame.
Black Silhouette brand logo in curved script on a white background.
Schwarz Alpenresort Tirol logo in Old English script on a white background.
The dark gray STIWA logo with three offset bars on a white background.
Black and white SPAR supermarket chain logo with the typical fir tree symbol.
Dark gray Swarco company logo with stylized arrow symbols on a white background.
Black Swarovski logo with a stylized swan and lettering on a white background.
Tirol Kliniken logo with stylized mountain peaks above the dark lettering.
Tiroler Wohnbau logo with black lettering and a stylized house frame.
White TIWAG logo with the Tyrolean eagle on a dark background.
Black UNICOR logo with the subtitle "future of corrugated pipes" on a white background.
Verkehrsverbund Vorarlberg logo with three large V letters on a white background.
White Wedl logo on a dark gray oval with the lettering "seit 1904."
The black Zumtobel logo with a square symbol on a white background.

FAQs

Your questions.
Clearly answered.

Here you will find frequently asked questions and our answers.

No. A strong brand is not created through design alone; it requires a clear brand strategy and brand identity. Only when it is clear what your brand stands for, what benefits it offers, and how it can be experienced at its touchpoints can design unfold its full impact. As a brand consultancy, we work with you to establish the strategic foundation for consistent brand communication and creative implementation.

Yes. As a brand consultancy, we also support companies in developing or refining their employer brand strategy. It begins with the question of what applicants and employees expect from you. From this, we derive your Employer Value Proposition and anchor it at key touchpoints and within your communication.

Whenever it manages multiple corporate, product, or sub-brands or continues to develop its brand portfolio. Together with you, we define the roles and relationships of the individual brands – and create a structure that is transparent for customers, employees, and partners.

A brand strategy only becomes effective when it is embraced within the company and implemented at all touchpoints. That’s why, together with you, we translate it into concrete guidelines, measures, and decision-making tools for leadership, communication, and organization.

Yes. Drawing on our market research expertise, we develop tailored measurement tools, assess your brand’s perception among your target groups, and identify the key drivers of its strength. This provides the foundation for targeted brand advancement.

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Your personal contact.

Christoph Ettlmayr, MA Partner
ce@imark.at
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