Kettenbrücke Private Clinic in Innsbruck is the largest private clinic in Western Austria. Approximately 150 doctors and 400 employees combine medical services of the highest standard with personal care and support.

Founded in 1910 by the Congregation of the Sisters of Mercy, the healthcare institution now serves as a regional healthcare provider in both inpatient and outpatient settings. The values of the Sisters of Mercy continue to shape Kettenbrücke’s self-perception and culture to this day.

To systematically advance Kettenbrücke Private Clinic, the organization’s shared self-perception needed to be refined. The starting point was an evolved corporate mission statement and a supplementary values compass. Both contained important elements of the company’s identity but also showed overlaps and gaps.

The goal was a shared, contemporary understanding of what Kettenbrücke Private Clinic should stand for, what should distinguish it, and how people within the organization want to work together. In a subsequent process, internal implementation became the focus: internal communication that supports good collaboration, transparent information, and commitment in daily operations.

The two projects shared a common logic: First, conceptual clarity was established regarding what Kettenbrücke Private Clinic should stand for and how good collaboration is understood. Building on this, it was clarified how information and communication must be organized so that this self-perception can be effective in daily work.