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Management Consulting Company from Innsbruck

Success through Market Knowledge, Strategy & Implementation.

We are IMARK

Shape the future with
effective strategy work.

We support companies in strategic and organizational development and facilitate decision-making processes with targeted market information.

Learn more about us

Our Services

With Expertise for Your Success.

We support companies across industries with strategic and market-related questions – with particular experience in industry, agriculture, tourism, and trade & consumer goods.

All Services
Papier neben einem Laptop auf einem Schreibtisch White icon of a mountain landscape with a winding path and a signpost flag.

Corporate Strategy

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Eine Frau im Blazer klebt gelbe Haftnotizen auf ein Positioning Canvas Poster. White symbol for a location pin and a route with multiple waypoints.

Positioning

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Ein Mann im hellblauen Hemd erklärt ein Diagramm auf einem großen Präsentationsbildschirm. White flower-like symbol of five overlapping circles and a striped center on a black background.

Brand Development

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Ein ergrauter Mann erklärt gestikulierend eine Unternehmensstrategie an einem Whiteboard. Stylized white icon of three people symbolizing teamwork and community.

Organization & Leadership

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Ein Mann sitzt am Schreibtisch im Büro und arbeitet an einem großen Monitor. White dashboard icon with a pie chart, bar chart, and line graph for data analysis.

Market Research &
Data Analytics

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Ein Geschäftsmann mit Brille zeigt seinem Gesprächspartner Daten auf einem Tablet.

IMARK Expertise

The right processes for your business situation.

Our consulting principles and broad portfolio of methods ensure effective and efficient processes simultaneously.

White brain symbol with a head
Anticipate the future
Stylized icon of two people enthusiastically high-fiving.
Active Participation
White icon of a clipboard with a three-point checklist.
Lean Project Design
White symbol of two profile heads with a heart in the middle
Empathy & Ease
Three hands holding each other's wrists in a triangle for teamwork.
Hands-on Mentality
Stylized white symbol of a figure with a raised hand, a wrench, and a screwdriver.
Empowerment for Independence

Success Stories

This is how we shape the future.

All Success Stories
Ein Bystronic-Laserschneidkopf schneidet präzise ein Metallblech unter sprühendem Funkenflug.
Brand Development Positioning

Bystronic

From Global Customer Segmentation to a Future-Proof Portfolio Strategy
Eine moderne Seilbahngondel schwebt neben einem Stahlstützmast vor verschneiten Berggipfeln.
Customer & Market Analysis

Doppelmayr

Monitoring Project Satisfaction as a Continuous Feedback Instrument for Complex Client Projects
Präzise gefertigte metallische Zahnräder greifen in einem industriellen Getriebe ineinander.
Corporate Strategy Produkt Analysis

Eisenbeiss

Long-standing strategic partnership for strategy development, innovation ideation, and strategic foresighting.
Brand Development Positioning

European Brown Swiss Federation

Positioning & Brand Development for the Transnational Strengthening of the Brown Swiss Cattle Breed
Eine Hand bedient einen Laptop mit virtuellen Symbolen für digitale Dokumente und Ordner.
Organization & Leadership Corporate Strategy Brand Development Positioning

Fabasoft

Long-standing partnership for the strategic development of the entire company and individual business units
Mitarbeiter arbeiten an einer automatisierten Fertigungsstraße zur Herstellung von medizinischen Geräten.
Customer & Market Analysis

Hamilton Medical

Monitoring international customer satisfaction within a complex buying center
Modernes Studio-Apartment mit Küchenzeile, rundem Esstisch und Doppelbett im Hintergrund.
Brand Analysis & Monitoring Customer & Market Analysis

Harry’s Home Hotels & Apartments

Brand analysis and continuous brand monitoring in the Austrian city hotel market
Padel-Spieler im blauen T-Shirt schlägt aus der Vogelperspektive einen Ball auf rotem Platz.
Customer & Market Analysis

Head

Consumer insights to build a fundamental understanding of a sport that is still young - Padel
Grüne LKW der Firma Hollu stehen nebeneinander vor einem weißen Bürogebäude.
Brand Analysis & Monitoring Customer & Market Analysis Corporate Strategy Brand Development Positioning

hollu System Hygiene

Over 15 years of strategic partnership for brand, organization, and growth
Moderne Interspar-Filiale mit beleuchtetem Eingang, rotem Schriftzug und Einkaufswagen in der Dämmerung.
Employee Satisfaction

Interspar Austria

Recurring employee satisfaction monitoring as a data basis for HR and employer branding.
Eine Ärztin in steriler Schutzkleidung mit Mundschutz steht in einem Operationssaal.
Corporate Strategy Brand Development

Kettenbrücke Private Clinic

From a Shared Understanding to Connecting Communication
Ein beigefarbener BMW SUV parkt auf einer Klippe mit Blick aufs Meer.
Produkt Analysis

LEAL Group

Model Configuration for BMW Importers – Equipment Preferences and Willingness to Pay via Conjoint Analysis
Ein gelber Gittermastkran baggert an einer felsigen Küste mit Eisschollen aus dem Wasser.
Customer & Market Analysis

Liebherr-Werk Nenzing

International Customer Satisfaction Monitoring in the High-Investment Sector
Moderne Fassade des Explorer Hotels mit Holzschindeln, grünen Akzenten und großen Fenstern.
Brand Analysis & Monitoring Employee Satisfaction

Oberstdorf Resort & Explorer Hotels

Annual Employee Survey in Three Languages – Across All Group Properties
Modernes blaues Logistikzentrum der Marke Personalshop mit beleuchteten Fenstern bei klarem Himmel.
Customer & Market Analysis

Personalshop

Data-based customer scoring and sales forecasts for a multi-channel mail-order retailer
Futuristische Skisprungschanze mit verglastem Turm vor verschneiten Bergen und winterlichen Tannen.
Corporate Strategy Brand Development

PICHLER Projects

From Corporate Strategy to a New Brand Identity
Ein gelber Baukran hebt ein vorgefertigtes Fassadenelement mit Fenstern zwischen Gebäuden empor.
Corporate Strategy Positioning

Renowate

Sharpening strategy, strengthening shared values, ensuring implementation
Eine braun-weiße Kuh blickt neugierig in die Kamera auf einer grünen Wiese.
Corporate Strategy Organization & Leadership

Rinderzucht Tirol

From a Strategic Vision to Team Organization
Querschnitt einer Fußbodenheizung mit Noppenplatten und Heizrohren in einem modernen Wohnzimmer.
Brand Analysis & Monitoring Customer & Market Analysis Employee Satisfaction

Schlüter-Systems

Brand Perception in the US Market and Employee Satisfaction at Headquarters – Two Perspectives on the Same Brand
Automatisierte Roboterarme bei der präzisen Fertigung eines Lenkgetriebes in der Industrie.
Corporate Strategy

STIWA Group

Cross-Divisional Strategic Understanding Through a Unified Strategy Process
Modernes weißes Bürogebäude der Firma Swarco mit geparkten Autos auf dem Parkplatz.
Brand Development Organization & Leadership

Swarco Group

Long-standing strategic partnership for brand development, values work, and employer branding

Here you will find selected success stories of our collaboration with clients.

Eine lächelnde Frau mit Brille sitzt im Büro an einem Konferenztisch mit Laptops.

Insights

News. Know-how. Methods.

Knowledge that advances companies: In our Insights, you will find well-founded articles about our services. We address current developments, share practical insights, and show how data-driven decisions can contribute to sustainable business success. Discover new perspectives, proven methods, and valuable impulses for your business.

Discover Insights

Customer Testimonials

Lächelnde Frau im pinken Blazer steht neben einem großen Zahnrad in einer Werkstatt.
Valborg Burgholzer-Kaiser
Managing Director at Eisenbeiss

Long-standing Partnership on Equal Footing

“As a niche player in special gear manufacturing, we particularly value IMARK for truly understanding our requirements: active listening, expertise, and solution-orientation with a constant focus on feasibility are lived practices. Instead of pre-fabricated concepts, we have experienced a productive, flexible, and pleasantly unpretentious collaboration as equals since the beginning.”

Customer Testimonials

Eine lächelnde Frau in weißer Bluse steht vor einem Fenster mit Blick auf Berge.
Mag. Annette Leja
Managing Director of Privatklinik Kettenbrücke

Guidance for Daily Collaboration

“Privatklinik Kettenbrücke thrives on a diversity of people, professions, and perspectives. This makes a clear understanding of what we stand for and how we want to work together all the more crucial. IMARK supported us in refining this self-conception. It provides us with guidance and creates a reliable foundation for our daily collaboration.”

Customer Testimonials

Lächelnder Geschäftsmann im dunklen Anzug und weißem Hemd in einem modernen Arbeitsumfeld.
Florian Wimmer
Chief Commercial Officer at Bystronic

From Clear Segmentation to
Strategic Focus

“Precise customer segmentation, based on internal and external characteristics, lays the foundation for targeted customer engagement, the development of go-to-market strategies, the definition of target markets, and the creation of customer-specific product bundles.”

“With IMARK by our side, we were able to make crucial strategic adjustments. Their professionalism and commitment convinced us across the board.”

Customer Testimonials

Reinhard Lengauer
CMO / Head of Marketing
at Personalshop

Data Expertise Meets Collaborative Partnership

“The collaboration in the field of Predictive Data Modeling impresses us with its high analytical competence and deep understanding of complex interrelationships. Especially with large data volumes, this leads to well-founded insights and concrete solutions with real added value for our company. I particularly appreciate the collaborative, appreciative, and consistently solution-oriented cooperation on an equal footing.”

Customer Testimonials

Ein lächelnder Mann mit Brille im grauen Swarco-Shirt sitzt an einem Tisch.
Markus Mitterecker
Brand & Communication Manager
at Swarco Group

Long-standing Partnership for a Strong Employer Brand

“At the beginning of our collaboration, the question was what SWARCO, as an internationally grown group, truly wanted to stand for. Through the brand process, we gradually developed a clear, shared understanding of our brand and created values that now provide orientation within the organization. Building on this, we were able to specifically further develop our employer brand and connect it more strongly with the corporate brand. Today, both the brand and employer brand are significantly more anchored within the company and are lived more consciously – both internally and externally. I particularly value the long-standing, excellent partnership, the collaborative forward-thinking, and the cooperation on equal footing.”

Customer Testimonials

Ein lächelnder Mann mit Brille und blau gestreiftem Hemd vor grünem Hintergrund.
Olivier Bulot
Brown Swiss France
(representing all EBSF members)

Together Toward a Strong Positioning

“Our experience with IMARK during the repositioning of our breed was outstanding. They did a great job analyzing the perception of Brown Swiss through qualitative interviews. They guided the EBSF members to find a common perspective and define a brand strategy for the future, without overlooking our cultural differences.”

Customer Testimonials

Ein freundlich lächelnder Mann im Anzug schaut direkt in die Kamera.
Markus Walder
Head of Marketing at PICHLER Projects

Brand Relaunch at
the Highest Level

“Brand revision is one of marketing’s supreme disciplines. IMARK provided us with professional and competent support in this endeavor.”

Customer Testimonials

Ein lächelnder Mann mit Brille, weißem Hemd und dunkelblauem Sakko.
Christopher Pritchard
Head of Product Management
at OMICRON electronics

Open Sparring for Actionable Insights

“IMARK understands our questions, our international B2B environment, and the methodological possibilities behind them. From the open sparring, precisely those insights emerge that advance us in important product, market, and strategy decisions.”

Customer Testimonials

Ein freundlich lächelnder Mann im dunklen Anzug vor hellem Hintergrund.
Walter Simunek
Head of Quality Management and Organizational Development at STIWA Group

Strategic Alignment
from a Unified Approach

“IMARK has elevated our strategy work to a new level of quality across all departments. The consistent process ensures that everyone is working together, speaking the same language, and has developed a shared vision for our future.”

Customer Testimonials

Graue Silhouette einer Frau als Platzhalter für ein anonymes Benutzerprofil.
Iris Haltmeier
Strategic Marketing & Communications

From Conception to Strategic Implementation

“From conception through execution to the development of strategically relevant measures, IMARK was a diligent and innovative partner for us.”

A selection of the companies
that trust us.

AMA Marketing logo with white lettering on a dark gray background.
The dark gray Blum company logo with an arrow icon on a white background.
Black BORA logo with a dot pattern on a white background.
Gray Brown Swiss lettering with a stylized cow head and the slogan "More than milk."
Black Bystronic company lettering on a white background.
The black and white Emmi Group logo shows the lettering with a crown and Swiss cross.
Black Eisenbeiss company logo with a stylized letter E on a white background.
Eurogast logo in black lettering with a two-tone line on a white background.
White Explorer Hotels logo on a dark gray rectangular background.
The black Fabasoft logo with a registration mark on a white background.
White Flachau lettering in capital letters on a black rectangular sign.
Black Hamilton Medical logo on a white background.
Black harry's home hotels & apartments brand logo on a white background.
The black HEAD sports brand logo on a white background.
Black hollu lettering in front of a white cloud on a dark background.
The black and gray IKB logo with a stylized letter i on a white background.
The graphic logo of the city of Innsbruck with the two-line lettering INNS' BRUCK.
Monochrome Interspar logo with white lettering on a dark bar and the Spar emblem.
Black Judith Williams Cosmetics brand logo on a white background.
The black and white Leal Group logo with stylized lettering on a white background.
Kettenbrücke logo with an abstract pixel cross and the slogan "Gesundheit leben."
Black Liebherr brand logo with a gray line on a white background.
Black Omicron lettering with two stylized geometric quotation marks to the right.
Personalshop logo with white lettering in a black oval and a checkmark.
Black Pichler lettering in stylish typography on a white background.
Raiffeisen-Landesbank Tirol AG logo with the RLB lettering and gable cross symbol.
Pro Rind logo with a drawn cow head and the keywords Breeding, Consulting, Marketing.
Black RENOWATE lettering with a circularly stylized letter O on a white background.
Rinderzucht Tirol logo with the white silhouette of a bovine in front of gray mountain peaks.
The Rupp company logo in white lettering on a curved, dark gray banner.
The Schlüter Systems company logo with a gray geometric frame.
Black Silhouette brand logo in curved script on a white background.
Schwarz Alpenresort Tirol logo in Old English script on a white background.
The dark gray STIWA logo with three offset bars on a white background.
Black and white SPAR supermarket chain logo with the typical fir tree symbol.
Dark gray Swarco company logo with stylized arrow symbols on a white background.
Black Swarovski logo with a stylized swan and lettering on a white background.
Tirol Kliniken logo with stylized mountain peaks above the dark lettering.
Tiroler Wohnbau logo with black lettering and a stylized house frame.
White TIWAG logo with the Tyrolean eagle on a dark background.
Black UNICOR logo with the subtitle "future of corrugated pipes" on a white background.
Verkehrsverbund Vorarlberg logo with three large V letters on a white background.
White Wedl logo on a dark gray oval with the lettering "seit 1904."
The black Zumtobel logo with a square symbol on a white background.