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Success trough strategy
and market intelligence

As strategy consultants, we support your strategic development and, as market researchers, we support decision-making processes with targeted market information.

IMARK Strategy Advisors

Shaping the future with successful
development processes

Learn More about Strategy Consulting

IMARK Market Intelligence

Market Insights for
better decisions

Learn More about Market Insights

IMARK’s partners:
Christoph Antretter, Rudolf Massimo, Monika Heppner, Oliver Koll, Christoph Ettlmayr, Maria Kreuzer and Hans Mühlbacher.

IMARK was founded in 2001 by staff members of the University of Innsbruck. Since then, we have assisted more than 150 companies in strategy development and market research projects. Our continuing close connection to the university and our passion for research and teaching inspire us in the ongoing development of our methodological concepts and consulting approaches.

20
years
150
companies accompanied
140
projects with B2B companies
220
projects with B2C companies

In cooperation, we distinguish ourselves by

Great experience –
sound methods

We are a community of experienced experts who contribute their individual, technical, and process competence.

We stand for actionable sustainable results you can rely on. Our close connection to a network of renowned universities guarantees the use of the latest methods.

Individual solutions –
consistent market orientation

Together with you, we develop the best solution for your company.

We are uncompromising on one point: We see ourselves as the voice of the market and representing your customers – because only outstanding, beneficial services generate resonance and ensure market success.

Superior processes –
precise recommendations

We are convinced that the key to success lies in the right process. To achieve this, we ensure the correct sequence of process steps, broad integration, and active participation.

Our aim is to provide clear, substantive recommendations for your strategic decisions and thus provide the prerequisite for successful implementation.

Insights from strategy consulting and market research

EMPLOYER BRANDING: WELL PREPARED FOR A TURBULENT WINTER SEASON

The last two years have been very difficult for the alpine hotel industry: closing down,...

FROM CATTLE TO BRAND AND BACK AGAIN:

A short "cycle" story Brands, their products and services, and their visual language are part...

IMARK TURNS 20.

Looking back we can say with confidence that our 20th anniversary celebration on October 01,…

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