BRING STRATEGIES TO LIFE
Market intelligence for management information systems
We help to make strategy implementation measurable through appropriate KPIs—such as: Acquisition, Satisfaction, Referral, or Brand Reputation—which continuously uncover opportunities for improvement. Deviations from the intended growth path and from the desired meaning of the brand, as well as challenges and opportunities due to changing environmental conditions, are identified on time.
We collect the information reliably and objectively, process it in a manner relevant for decision-making and optionally feed it into existing management information systems (MIS), such as balanced scorecards or objectives and key results (OKRs), or process and present it in an easily comprehensible manner in the IMARK dashboard.
You decide on the basis of current, relevant, and reliable data and can rely on the fact that important KPIs are collected methodically and reliably for target setting and monitoring.
- Which KPIs are relevant for us?
- How and how often should this data be collected?
- How do we ensure that the information is used and results in appropriate measures?