From our wide range of methods and techniques, we select the optimal mix for our clients’ information needs.
The result is relevant market information which ensures better decisions.
QUALITATIVE
QUANTITATIVE
Individual interviews / in-depth interviews
In-home, in-store or in-company interviews
Friendship-pair interviews
Expert interviews
Observation
Netnography
Traditional focus groups
Online focus groups
Mystery Shopping
Multi-Sensory Sculpting®
Associative / Projective Techniques
Experience Mapping
Customer Journey
Diaries
Means-End-Chain Analyses
Brand Association Maps
Collages
Storytelling
Image worlds
Prototype testing
Scenario analyses
Morphological box
Free Associations
Critical Incident Technique
Conjoint Analyses
Gabor Granger
Van Westendorf Price Sensitivity Meter
Causal/Driver Analyses
Time Series Analyses
Cluster/Factor Analyses
fsQCA
Correlation Analyses
Regression Analyses
Dynamic Analyses
Trend reports
Telephone surveys (CATI)
Online surveys (CAWI)
Paper & Pencil surveys
Experiments
Analysis of scanner data
QUALITATIVE
Individual interviews / in-depth interviews
In-home, in-store, or in-company interviews
Friendship-pair interviews
Expert interviews
Observation
Netnography
Traditional focus groups
Online focus groups
Mystery Shopping
Multi-Sensory Sculpting®
Associative / Projective techniques
Experience mapping
Customer Journey
Pre-Tasks
Diaries
Means-End-Chain Analyses
Brand Association Maps
Collages
Storytelling
Image worlds
Prototype testing
Scenario analyses
Morphological box
QUANTITATIVE
Trend reports
Telephone surveys (CATI)
Online surveys (CAWI)
Paper & pencil surveys
Experiments
Analysis of scanner data
Free associations
Critical incident technique
Conjoint analyses
Gabor Granger
Van Westendorf Price Sensitivity Meter
Causal/driver analyses
Time series analyses
Cluster/factor analyses
fsQCA
Correlation analyses
Regression analyses
Dynamic analyses
