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IMARK_Pikto_Marke_Positionierung

BRAND AND POSITIONING

The brand, conveying the good reputation of the company, generates resonance and attractiveness on the market as well as identification among employees. A shared vision of the desired brand profile acts as a strategic guideline for brand-oriented corporate development.

We match the most important benefit expectations of the stakeholders with your company’s specific capabilities. In this way, we find the value proposition that creates a unique perception of the company on the market and thus strengthens the positive resonance of the brand.

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What should the company/brand stand for?

  • What are the central value propositions for the core target groups?
  • What characteristics shape the personality and identity of the company?
  • How is the brand profile represented in outstanding products and services?