MARKET RESEARCH FOR SUCCESSFUL BRAND MANAGEMENT
Market information for brand development and management
The development of a strong brand requires a detailed analysis of customers and key stakeholders.
Top questions
- How can we increase awareness?
- How can we improve our brand perception?
- Which brand associations lead to success (in which customer groups)?
- How should the brand be positioned compared to the competition?
- Which partners fit our brand best?
- How strong is our brand and what is the added value relative to competitive offers?
- Which activities work best in which stage of the sales funnel?
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Customized market research for brand management
We use the most suitable combinations of scientifically sound methods for your brand management questions.
Clear recommendations for action and implementation support for successful brand management.
We accompany our clients throughout the entire process, from the definition of the initial situation to the implementation. You receive specific information and recommendations for the development and management of your brand. Our strategy consultants support you and your teams in implementing the measures.
Brand monitoring for continuous brand management
Brand monitoring involves periodically or continuously monitoring the achievement of important brand goals or brand KPIs such as brand knowledge, image, awareness, customer loyalty, position in the sales funnel, complaints, brand strength and value.
We help you to build an efficient brand monitoring system from internal and external data sources and to incorporate the results in your or our dashboard in such a way that the responsible employees can work successfully with it.
Example outputs in brand analyses
Brand space
Brand image
Brand added value
Brand extension
Brand recommendation
Brand drivers
Brand experience
Contact point analysis
Trademark Use and Attitude
Motives
Toolbox
AI supported text analysis
Analysis of scanner data
Associative/Projective Techniques
Observation
Image worlds
Brand Association Maps
Cluster/factor analyses
Collages
Conjoint analyses
Critical Incident Technique
Customer journey
Diaries
Dynamic Analysis
Individual interviews/in-depth interviews
Experience mapping
Expert interviews
Free Associations
Friendship Pair Interviews
fsQCA
In-home, in-store or in-company interviews
Causal/driver analyses
Max Diff
Means-end chain analysis
Morphological box
Multi Sensory Sculpting®
Mystery shopping
Net Promoter Score (NPS)
Netnography
Online focus groups
Online surveys (CAWI)
Paper & Pencil surveys
Regression analyses
Storytelling
Scenario Analysis
Telephone surveys (CATI)
Traditional focus groups
Trend reports
Time series analyses
Context analysis
