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Companies are successful when they find a position in the value chain where they deliver added value to the entire system based on their specific capabilities.

We clarify together with you the specific capabilities of your company and how to develop them over the coming years. Based on these strengths, the expectations of your partners and the profitability of different parts of the value chain, we decide together which services you should offer to which customers in which form (sales, rental, subscription models, availability), and at which prices, to ensure your company’s long-term success.

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How does the company earn money?

  • For which products, services, amenities and memberships should customers pay?
  • Which steps in the value chain do you take on yourself and what should partners be responsible for?


Brand & Positioning Growth Strategy Specific Topics Strategy Implementation