Looking back we can say with confidence that our 20th anniversary celebration on October 01, 2021 was a complete success. This is especially so because many long-standing customers, exciting personalities, and friends celebrated with us in our new office premises at Burggraben 6 in Innsbruck. The Bernd Kugler Gallery provided the best setting for entertaining presentations, stimulating discussions, and culinary delicacies by Hörtnagl, Rupp, and Unbound Coffee Roasters.

20 years ago, 2001: At some point in a car journey between Vienna and Lake Attersee, Hans Mühlbacher, Oliver Koll, and Christoph Antretter had the idea to found a university spin-off. The impulse to found the company came from numerous project inquiries from different companies. What was important to us then and still is now is that the voice of the market should be reflected in the answers to strategic questions. Direct feedback and not just pure moderation characterize IMARK. Twenty years later, the brand combines two business areas: Strategy Advisors and Market Intelligence. It is unlikely we could have imagined this in the summer of 2001—reason enough to celebrate together with our customers, partners, friends, and employees.

We are pleased about the good and long-lasting customer relationships across a wide range of industries. With this short retrospective, we look forward to the future and are excited about the next 20 years in which we hope to work with companies in their strategy and market intelligence projects.

Of course, we want to share the best pictures of the evening, captured by our photographer Alex Schmidt, which you can find here.