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HOTEL INDUSTRY: OVER 12 YEARS OF FACT-BASED STRATEGY DEVELOPMENT

Nussbaumer Strategy Consulting, the experts in strategic hotel management, and IMARK Market Intelligence have been cooperating for over 12 years and jointly offer fact-based strategy development.

As a market researcher with a strong university network, IMARK Market Intelligence provides a secure information base for Nussbaumer’s strategy development.
Together, more than 35 customer analyses have been conducted at renowned top hotels such as: Kuschelhotel Gams, Familien Natur Resort Moar Gut, and Krallerhof, with over 30,000 participants.

 

NEW: STRATEGIC PRICE ANALYSIS Kooperation IMARK

In addition to the existing STRATEGIC CUSTOMER ANALYSIS and STRATEGIC MARKER ANALYSIS, the strategic partnership now also offers STRATEGIC PRICE ANALYSIS.

The strategic price analysis by Nussbaumer and IMARK provides security for important pricing decisions and forms the basis for a fact-based pricing strategy. Based on a guest survey, a sophisticated conjoint analysis is used to determine price worthiness.

  • PRICE/DEMAND RELATION
    What impact does price have on guest demand?
  • ADDED VALUE OF ROOM AND CATERING OPTIONS
    What added value do guests attribute to different room types and catering options such as comfort room, suite, half board, and breakfast?
  • SIMULATONS FOR MAXIMIZING REVENUE AND CONTRIBUTION MARGIN
    What combination of rates, room categories, and food options will generate the highest revenue or contribution margin?

For more information, please contact info@imark.at; Tel. Nr. +43 512 934665

STRATEGIC CUSTOMER ANALYSIS
If you want to realign or restructure your hotel, for example, customer analysis provides comprehensive guest information for fundamental strategic decisions.