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Employer Branding

EMPLOYER BRANDING: WELL PREPARED FOR A TURBULENT WINTER SEASON

The last two years have been very difficult for the alpine hotel industry: closing down, opening up, full occupancy and back to square one again—a huge challenge, and not just for HR management. As of December 12, hotels and guesthouses in Austria are now allowed to reopen their doors—hopefully permanently.

FROM CATTLE TO BRAND AND BACK AGAIN:

A short "cycle" story Brands, their products and services, and their visual language are part of our daily lives in a way we take for granted. Few know, however, that brands have their origins in cattle breeding. Branding, i.e., the marking of animals, has a long tradition in cattle breeding

IMARK TURNS 20.

Looking back we can say with confidence that our 20th anniversary celebration on October 01, 2021 was a complete success. This is especially so because many long-standing customers, exciting personalities, and friends celebrated with us in our new office premises at Burggraben 6 in Innsbruck. The Bernd Kugler Gallery provided

HOTEL INDUSTRY: OVER 12 YEARS OF FACT-BASED STRATEGY DEVELOPMENT

Nussbaumer Strategy Consulting, the experts in strategic hotel management, and IMARK Market Intelligence have been cooperating for over 12 years and jointly offer fact-based strategy development. As a market researcher with a strong university network, IMARK Market Intelligence provides a secure information base for Nussbaumer's strategy development. Together, more than