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Author: Johanna

Leal Group

Model configuration for BMW importers FACTBOX Client LEAL Group Industry Automotive Size 1400 MA Topics Conjoint analysis (ACBC), product configuration, simulation market share. Country focus La Reunion and Mauritius Periodicity 2020, 2021 Photo: Leal Group Photo: Leal Group FACTBOX Client LEAL Group Industry Automotive Size

Liebherr-Werk Nenzing GmbH

What makes customers (un)satisfied? Liebherr-Werk Nenzing GmbH is part of the Liebherr Group and one of the world's leading manufacturers of construction machinery. Its product portfolio ranges from crawler cranes (up to 300 tons S.W.L.), hydraulic rope excavators, and piling and drilling rigs to digital

hollu Systemhygiene GmbH

Establishment of a system for the ongoing measurement of relationship quality hollu was founded in 1905 as a family business and is Austria's leading hygiene specialist. The focus is on the development of innovative, coordinated cleaning systems for all areas of cleaning and hygiene. hollu

FROM CATTLE TO BRAND AND BACK AGAIN:

A short “cycle” story Brands, their products and services, and their visual language are part of our daily lives in a way we take for granted. Few know, however, that brands have their origins in cattle breeding. Branding, i.e., the marking of animals, has a

IMARK TURNS 20.

Looking back we can say with confidence that our 20th anniversary celebration on October 01, 2021 was a complete success. This is especially so because many long-standing customers, exciting personalities, and friends celebrated with us in our new office premises at Burggraben 6 in Innsbruck.

HOTEL INDUSTRY: OVER 12 YEARS OF FACT-BASED STRATEGY DEVELOPMENT

Nussbaumer Strategy Consulting, the experts in strategic hotel management, and IMARK Market Intelligence have been cooperating for over 12 years and jointly offer fact-based strategy development. As a market researcher with a strong university network, IMARK Market Intelligence provides a secure information base for Nussbaumer’s

Äpfel und Birnen

OF APPLES AND PEARS …

… and the diffuse use of the term “brand.” What has been lectured, discussed, and speculated about the term “brand” in the last 20 years! A myriad of scientists, consultants, and practitioners have attempted numerous explanations of this term. In many people’s minds, the “brand”

BRAND CONTENT SURVEY

Brand Tirol: Is there image damage? The study results for the brand perception of the brand Tyrol clearly show how different methodological approaches can lead to different results. The Management and Economic Institute (IMWF) identifies “enormous” image damage for the whole of Tyrol—keyword Ischgl or