Product Analysis

Actionable insights do not arise from a flood of tables and data, but from a sound analysis and meticulous preparation of the most salient highlights. We place particular emphasis on collaborative work with the results; therefore, result workshops with intensive interpretation of the findings are central. We utilize various channels for result transfer and adapt them to the clients’ preferences. We have our own dashboard solution (the IMARK Insight Viewer), which allows us to deliver results to clients in real time.

Particularly in the B2B sector, extensive internal data on customer transactions (purchase and ordering behavior, etc.) is often available. We combine this data with market research data to generate additional insights through driver analyses (e.g., Which products particularly appeal to which customer groups?).

Together with our clients, we develop monitoring solutions that use algorithms to trigger (semi-)automated survey processes (e.g., only new customers, only customers who purchased in the last quarter, only non-purchasing customers, etc.). This can either replace or supplement traditional project-based surveys.