OMICRON electronics, headquartered in Klaus, Vorarlberg, develops and distributes testing, diagnostic, and monitoring solutions for electrical power systems worldwide. The company supports energy providers, industrial companies, and equipment manufacturers in operating electrical power systems safely, reliably, and efficiently. With an international presence, high technological specialization, and a strong focus on customer proximity, OMICRON is one of the world’s leading providers in this field.

The collaboration with IMARK began in 2012: As part of an international customer satisfaction analysis, the markets of the USA, Germany, Austria, and Switzerland were examined as examples. The goal was to systematically visualize customer expectations, perceived strengths, and potential areas for improvement, thereby creating a solid foundation for further decisions in sales and customer service.

In the first major project from 2012 to 2014, the systematic analysis of customer satisfaction was paramount: qualitatively and quantitatively, internationally, but initially clearly project-related. From this initial collaboration, a significantly closer partnership developed over the years: with high content proximity to the contacts at OMICRON, intensive methodological exchange, and a shared understanding of which information is truly relevant for strategic course-setting.

IMARK increasingly takes on the role of a sparring partner for Market Intelligence: Together, we refine information needs, develop tailor-made international research designs for complex B2B environments, and discuss results in a way that goes far beyond traditional study reports and supports concrete product, market, pricing, and strategy decisions.