PICHLER Projects

Die futuristische Bergisel-Skisprungschanze in Innsbruck vor einer verschneiten Bergkulisse im Winter.

Success Stories / PICHLER Projects

From Corporate
Strategy to a New Brand Identity

A shared vision for the future creates clarity regarding growth, markets, and values, and is directly translated into a new brand identity.

The Company

Technologically and Architecturally Sophisticated Building Solutions Worldwide

Pichler Projects combines generations of experience in iron and steel processing with technologically and architecturally sophisticated building solutions. The company realizes steel construction and facade projects worldwide, collaborating with renowned architectural firms such as Zaha Hadid Architects, David Chipperfield Architects, and Foster + Partners.

The Challenge

Key Elements of the Assignment:

The starting point was the central question of where Pichler Projects should develop over the next five years. Together with the management, the goal was to develop a sustainable corporate strategy, clarify the future brand identity, and prepare for implementation at an early stage.

Development of a shared corporate vision
Definition of future areas of activity and growth ambitions
Definition of strategic goals for markets, reputation, organization, and finance
Clarification of corporate values and shared rules of conduct
Further development of the brand and design of relevant touchpoints
Derivation of concrete measures for implementing the corporate strategy

The Cornerstones of Our Approach:

IMARK developed the corporate strategy in a lean and participatory process. Market information, diverse perspectives, and strategic alternatives were systematically brought together and evaluated jointly with the management.

Internal and external perspectives: Interviews with customers, employees, and experts in the construction industry

Strategic environmental analysis: Investigation of relevant changes in the micro and macro environment as well as competitor analysis

Joint strategy development: Workshops with management to evaluate alternatives and clarify key strategic decisions

Anchoring within the company: Communication of results and involvement of employees

Transition to implementation: Immediate start of cross-departmental projects to concretize the strategy

Result & Impact

Benefits for PICHLER Projects:

The developed corporate strategy created clarity regarding the future direction and was immediately transferred into concrete implementation projects. As a result, the strategy did not remain at a conceptual level but became visible and effective within the company.

Shared vision for the next five years

Clarity regarding strategic priorities in technologies, markets, and investments

Definition of concrete growth ambitions and corporate goals

Binding corporate values and shared rules of conduct

Structured evaluation of the chances of success for new project inquiries

Further development of the employer brand

Completely new brand identity, including the renaming of Stahlbau Pichler to Pichler Projects

New claims and touchpoint design that make the expanded focus beyond traditional steel construction visible