Market information for brand development
Develop, define, and monitor your brand through a comprehensive understanding of your customers and partners. We survey the brand perception of various stakeholders and identify the elements of your brand that lead to attractiveness and success. You get a robust information base for designing touch points and targeting customer and stakeholder groups. The development of the brand and the success of the brand work are monitored transparently and comprehensibly.
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Top questions:
- How is our brand perceived by customers and stakeholders?
- What brand content leads to success?
- How does brand perception match our defined brand profile?
- How is our brand perceived compared to the competition?
- How strong is our brand and what added value does it achieve?
- How successful is our brand work?
EXAMPLES FROM OUR RANGE OF SERVICES
Brand space
Brand image
Brand added value
Brand extension
Brand recommendation
Brand driver
Brand experience
Touchpoint analysis
Brand usage and attitude
Motives
