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IMARK_Pikto_Innovationen

INNOVATIONS

Market information for innovation

In the search for innovations, most companies face the following problem: There are either (too) many ideas for new products and services or none at all. Consistently absent is the perspective of potential service buyers and which factors lead to success.

We help you to better understand customer problems and to check your reactions to service changes. Based on intensive and creative market and system partner analyses, we help you develop innovative product and service concepts.

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Top questions:

  • What unfulfilled desires and problems do our customers and partners have?
  • What additional services can we offer with our core competencies?
  • Which new markets are attractive for us?
  • How do customers perceive new product and service concepts?
  • Which sales and communication channels can we use to reach new customers?

BEISPIELE AUS UNSEREM LEISTUNGSSPEKTRUM

Brand space

Motifs

Trends

Innovation Funnel