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IMARK_Pikto_Positionierung_und_Wachstum

POSITIONING AND GROWTH

Market information for positioning and growth

Develop and review your market positioning and growth strategy based on targeted information about market trends, competitive environment, and customer and market partner benefit expectations. 

We help you to determine the most attractive market segments, to differentiate yourself from the competition in the best possible way, to identify opportunities and risks, and to make the most promising decisions.

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Top questions:

  • What are the expectations and demands of our (potential) customers and partners and where are they heading?
  • Which market segments should we distinguish, how attractive are they, and what is our relative competitive position in these segments?
  • Which developments in our market and its environment (new technologies, legal framework, infrastructure, values …) do we have to consider?
  • Which new markets should we enter and how?

EXAMPLES FROM OUR RANGE OF SERVICES

Market share

Typologies and segments

Motifs

Trends