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Brand Identity

Äpfel und Birnen


… and the diffuse use of the term “brand.” What has been lectured, discussed, and speculated about the term “brand” in the last 20 years! A myriad of scientists, consultants, and practitioners have attempted numerous explanations of this term. In many people’s minds, the “brand”

Kontinuierliche Markenarbeit

Continuous brand work now more than ever!

“Everything remains different,” sings Herbert Grönemeyer, expressing a saying that expresses permanence and transformation in the same breath but leaves the end state of this development open. It leaves open at what point in time a result will occur and what exactly it will be.