![Äpfel und Birnen](https://imark.at/wp-content/uploads/2021/06/aepfel2-370x300.jpg)
OF APPLES AND PEARS …
… and the diffuse use of the term “brand.” What has been lectured, discussed, and speculated about the term “brand” in the last 20 years! A myriad of scientists, consultants, and practitioners have attempted numerous explanations of this term. In many people’s minds, the “brand”