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From our wide range of methods and techniques, we select the optimal mix for our clients’ information needs.
The result is relevant market information which ensures better decisions.
![icon2 icon2](https://imark.at/wp-content/uploads/2021/09/icon2-90x90.jpg)
QUALITATIVE
![icon3 icon3](https://imark.at/wp-content/uploads/2021/09/icon3-90x90.jpg)
QUANTITATIVE
Individual interviews / in-depth interviews
In-home, in-store or in-company interviews
Friendship-pair interviews
Expert interviews
Observation
Netnography
Traditional focus groups
Online focus groups
Mystery Shopping
Multi-Sensory Sculpting®
Associative / Projective Techniques
Experience Mapping
Customer Journey
Diaries
Means-End-Chain Analyses
Brand Association Maps
Collages
Storytelling
Image worlds
Prototype testing
Scenario analyses
Morphological box
Free Associations
Critical Incident Technique
Conjoint Analyses
Gabor Granger
Van Westendorf Price Sensitivity Meter
Causal/Driver Analyses
Time Series Analyses
Cluster/Factor Analyses
fsQCA
Correlation Analyses
Regression Analyses
Dynamic Analyses
Trend reports
Telephone surveys (CATI)
Online surveys (CAWI)
Paper & Pencil surveys
Experiments
Analysis of scanner data
![icon2 icon2](https://imark.at/wp-content/uploads/2021/09/icon2-90x90.jpg)
QUALITATIVE
Individual interviews / in-depth interviews
In-home, in-store, or in-company interviews
Friendship-pair interviews
Expert interviews
Observation
Netnography
Traditional focus groups
Online focus groups
Mystery Shopping
Multi-Sensory Sculpting®
Associative / Projective techniques
Experience mapping
Customer Journey
Pre-Tasks
Diaries
Means-End-Chain Analyses
Brand Association Maps
Collages
Storytelling
Image worlds
Prototype testing
Scenario analyses
Morphological box
![icon3 icon3](https://imark.at/wp-content/uploads/2021/09/icon3-90x90.jpg)
QUANTITATIVE
Trend reports
Telephone surveys (CATI)
Online surveys (CAWI)
Paper & pencil surveys
Experiments
Analysis of scanner data
Free associations
Critical incident technique
Conjoint analyses
Gabor Granger
Van Westendorf Price Sensitivity Meter
Causal/driver analyses
Time series analyses
Cluster/factor analyses
fsQCA
Correlation analyses
Regression analyses
Dynamic analyses