Rinderzucht Tirol

Eine braun-weiße Kuh blickt auf einer grünen Weide direkt in die Kamera.

Success Stories / Rinderzucht Tirol

From Vision to Team Organization

A strategic mission statement is directly translated into a team-oriented organizational structure with clear tasks, roles, and processes.

The Company

Austria's Largest Cattle Breeding Association

Rinderzucht Tirol eGen is Austria’s largest cattle breeding organization with approximately 6,200 members. It was formed in 2018 through the merger of cattle breeding organizations operating in Tyrol and offers its member farms consulting and services in the areas of breeding, production, and marketing. Around 50 employees work for the organization.

The Challenge

Key Elements of the Assignment:

Rinderzucht Tirol faced the question of how to align itself strategically for the future and how to anchor this alignment in a suitable organizational structure. In addition to changing framework conditions and market requirements, future services for member farms as well as internal tasks, roles, and processes needed to be clarified.

IMARK supported Rinderzucht Tirol in developing a strategic mission statement and translating it into a team-oriented organizational structure.

Analysis of relevant trends and their impact on future strategic alignment
Development of a strategic mission statement including vision, positioning, values, and behaviors
Further development of the service portfolio and services for member farms
Clarification of future internal tasks, roles, and processes
Development of an organizational structure that corresponds to the strategic guidelines
Support during implementation and anchoring within the company

The Cornerstones of Our Approach:

IMARK developed the vision for the future and, based on that, the new organizational structure in a participation-oriented process. Executives, officials, and employees were specifically involved in the individual development steps depending on the task at hand.

Qualitative assessment:

20 interviews with executives and officials

Employee involvement:

Large-group formats and World Cafés for the joint evaluation of the initial situation, value development, and cultural advancement

Looking ahead:

Trend analysis and sensing process with the project team

Strategy development:

Workshops on vision, positioning, values, and culture

Organizational structure:

Development of a new team-oriented structure to structurally map the strategic mission statement

Implementation support:

Training for team coordinators, large-group formats, and ongoing feedback loops to establish the new team structure

Result & Impact

Benefits for Rinderzucht Tirol:

The jointly developed vision for the future formed the basis for the strategic alignment and was immediately translated into a new organizational structure. Step-by-step implementation in the daily operations of Rinderzucht Tirol has been underway since 2023.

Shared strategic mission statement with a clear vision, positioning, values, and culture

Step-by-step introduction of a team-oriented organizational structure

Clarification of new tasks, roles, and processes

Intensive internal communication and anchoring of the new positioning