Interspar Austria

Beleuchteter Eingang eines Interspar-Supermarktes mit aufgereihten Einkaufswagen im Abendlicht.

success-stories / Interspar Austria

Employee
Satisfaction as a Basis for HR & Employer Branding Management

Together with EPOS, IMARK supports Interspar with recurring employee satisfaction monitoring – from online surveys to ongoing results analysis in the IMARK Insight Viewer.

The Company

Austria's Leading Hypermarket Operator

Interspar GmbH, headquartered in Salzburg, is the largest subsidiary of the SPAR Austria Group and operates approximately 70 hypermarkets and 7 Maxi Markets throughout Austria. The core business is supplemented by around 80 catering locations and 8 artisan bakeries. In total, Interspar employs over 10,000 people in very diverse roles – from headquarters to markets, production, and catering.

The Challenge

Key elements of the assignment:

For the ongoing management of all HR and employer branding activities, Interspar requires a quick, annually repeatable picture of employee satisfaction that serves as a reliable data basis for internal action planning, broken down to the level of individual markets.

Purely online survey with a short fieldwork period to reach all locations quickly and without disrupting daily operations
Coverage of all markets, regions, and business areas – markets, central departments, bakeries, restaurants, as well as the subsidiary Maximarkt with its own markets and headquarters
Fixed set of question blocks as a basis for time series comparisons in the coming years (building on EPOS’s question pool)
Display of results in a data dashboard (IMARK Insight Viewer) with permanent online access for management and HR

The cornerstones of our approach:

The survey combines a compact set of key metrics with open-ended response formats and an analysis of internal brand perception. This creates an overall sentiment that not only measures the degree of satisfaction but also explains its drivers.

Development of a customized online questionnaire on overall satisfaction, eNPS, and key influencing areas such as leadership, collaboration, development, and onboarding, as well as concrete suggestions for improvement

Measurement of internal employer brand perception through spontaneous associations

Conducting the survey, including complete data management by IMARK and EPOS

Results preparation and management workshops with management, HR, and business unit heads

Setup of a data dashboard for ongoing results queries and annual monitoring

Methods

Methods and techniques used (among others):

Employee Net Promoter Score (eNPS)
Driver analysis for overall satisfaction
Brand perception – spontaneous associations
Subgroup benchmarking by region, market, business area, department, and age
Data dashboard for permanent online access to results

Result & Impact

Benefits for Interspar:

The 2023, 2025, and 2026 surveys provide Interspar with a clear, time-comparable picture of employee satisfaction and its drivers – differentiated down to the level of individual regions and business areas; as well as their development.

Clarity on the overall sentiment based on key metrics (overall satisfaction and per topic area, recommendation rate) and the underlying influencing factors

Clarity on the internal perception of the Interspar employer brand, as well as commonalities and differences in the brand image

Differentiated comparability by regions, markets, departments, and age groups

Permanent online access to results via a dedicated data dashboard

Reliable data basis for planning HR and employer branding measures

Establishment of a time series for ongoing monitoring of satisfaction development; annual repetitions are planned