Mag. Christoph Antretter
PartnerAs a partner, I combine sound market insights with strategic development—from clarifying core questions and conducting research to implementation within the company.
Viktoria Bachmann, MSc.
ConsultantAs a consultant, I guide companies through strategic issues and support them in structuring complex challenges and developing solutions together.
MMag. Alexander Corn
Senior Research ConsultantAs a Senior Research Consultant, I lead quantitative market research projects – from programming online surveys to clearly presenting the results.
Christoph Ettlmayr, MA
PartnerAs an experienced business developer, I lead strategic, participatory development processes – from conception and workshop moderation to executive coaching.
Ingrid Goller, MSc
Senior Research ConsultantIn my role as Senior Research Consultant, I design and manage qualitative market research projects from implementation to the preparation of results. Furthermore, I analyze quantitative studies & secondary research.
Mag. Monika Heppner
PartnerAs a strategic process consultant, I support companies in clarifying future issues, making sound decisions, and effectively implementing change. My focus is on making complexity manageable and designing processes that provide orientation—with ease and enjoyment in collaboration.
Hanna-Lena Huck, MSc
ConsultantAs a consultant, I guide companies through strategic issues, helping them structure complex challenges and collaboratively develop solutions.
Univ. Prof. Dr. Oliver Koll
PartnerAs a Partner, I advise companies and management teams on the development and refinement of strategies, positioning, and brands. In doing so, I combine scientific insights with many years of consulting experience.
Dr. Maria Kreuzer
PartnerI support leadership teams in clarifying strategic issues and making well-founded decisions. To achieve this, I incorporate market, customer, and stakeholder perspectives and guide strategic development processes—from positioning and branding to employer branding and implementation.
Florian Mayer, MSc
Research ConsultantAs a Research Consultant, I conduct quantitative market research projects and develop digital methods for market research—from automated reports and predictive models to big data analytics and AI-powered evaluations.
Simon Meinschad
PartnerAs a sparring partner, I guide owners, management boards, and leadership teams through key strategic and entrepreneurial challenges – from initial assessment and strategic alignment to consistent implementation.
Prof. Hans Mühlbacher, PhD
PartnerAs a Partner, I design and manage client projects, contribute my experience to the further development of our services, and coach executives in strategic marketing, brand management, and strategic management.
Elias Pitschieler, BSc
Working Student Data AnalyticsAs a Working Student, I support companies with strategic issues, ranging from market and competitive analysis to the evaluation of survey data and the clear presentation of results.
Mag. Christoph Antretter
Partner
My Role:
- Managing Director of Institut für Marketing – Strategieberatung GmbH and IMARK Market Intelligence GmbH & Co. KG
- Conceptualization and management of strategic development projects
- Design of team-oriented development processes
- (Workshop moderation, guidance and professional support for internal work teams, presentation of concepts/proposals, alignment of results with internal steering committees/boards, coaching of client teams and employees)
- Support for implementation teams during strategy execution
- (Content management, coordination of external agencies and service providers, overall project management)
- Content management of market research projects
My Experience:
- Projects for clients including hollu Systemhygiene GmbH, STIWA Holding GmbH, VKW, Omicron electronics GmbH, Schlüter-Systems KG, Thalia, OMV, Swarco, etc.
- Advanced training in moderation and team leadership, communication, design of participatory development processes, large-group moderation, etc.
- Lecturer for Strategic Marketing, Brand Management, Brand Monitoring, and Market Research at Management Center Innsbruck (MCI), FH Vorarlberg, SAP Business School Vienna, EURAC Bolzano, and the University of Innsbruck
- University Assistant at the Institute of Trade, Sales and Marketing at the University of Innsbruck (until 2001)
Focus Management Consulting AG, St. Gallen, Switzerland (until 1997) - Business Administration studies in Innsbruck and Copenhagen (until 1996)
Viktoria Bachmann, MSc.
Consultant
My Role:
- Preparation and facilitation of workshops to support companies in clarifying strategic challenges and developing alternative solutions
- Analysis & preparation of data in market research projects
- Preparation of insights from secondary research (e.g., market analyses)
- Research activities and conducting interviews
My Experience:
- Projects for Judith Williams Cosmetics, Rotax, Omicron, Handl Tyrol, Tirol Kliniken, Ivoclar, Privatklinik Kettenbrücke, among others
- Diverse methodological expertise in market research (qualitative and quantitative) and moderation
- Master in Marketing & Branding (University of Innsbruck, Universidad de Huelva)
MMag. Alexander Corn
Senior Research Consultant
My Role:
- Leading, developing, and implementing market research projects
- Focus on quantitative market research: programming online surveys and conducting them via alternative channels such as telephone and written surveys
- Management of technology platforms for online surveys and dashboards, e.g., for customer satisfaction, Net Promoter Score tracking, brand monitoring, and conjoint analyses
- Analysis, evaluation, and clear presentation of results
- Project management for the Hotel Industry Brand Monitor in cooperation with Dr. Nussbaumer Strategy Consulting GmbH
- Data Protection Officer
My Experience:
- Projects for Doppelmayr, BMW, Omicron, RLB Tirol, MACO, Rupp, Explorer Hotels, hollu Systemhygiene GmbH, Swarovski, Zumtobel Group, Kaufhaus Tyrol, Brückner, and the Hotel Industry Brand Monitor, among others
- Lecturing in the Market Research module of the General Management MBA at FH Kufstein Tirol International Business School
- Execution of market studies and positioning projects for Recheis, Liebherr Werk Nenzing, C+C Wedl, Zukunftsstiftung Tirol, and Agrarmarketing Tirol
- Studied Business Administration and Sports Science in Innsbruck until 2010
Christoph Ettlmayr, MA
Partner
My Role:
- Shaping the future as an experienced, versatile, and confident business developer
- Content and process leadership of strategic, participatory development processes
(designing suitable process structures, moderating large and small group workshops or executive boards, developing strategic content, facilitating decision-making, initiating and closely supporting implementation, coaching executives and key personnel) - Tailored adaptation to diverse content-related, organizational, and industry-specific requirements:
-
- Corporate, growth, and sales strategies; brand strategies & positioning; value and culture processes; business models; employer branding; destination development
- Corporations and groups, family businesses, network organizations
My Experience:
- Managing Partner at the Institute of Brand Logic – a boutique consultancy for the development and management of brand-driven companies with offices in Innsbruck, Munich, and Bolzano (2006-2019). Project management and steering in +50 brand development projects across the consumer goods, durable and industrial goods, retail, and tourism sectors, as well as public administration. Co-founder of the dialogue platforms Love.Brand.Talk (Employer Branding) and the Destination Excellence Circle (Destination Branding)
- International lecturing and teaching activities; e.g., Bayes Business School London, Vienna University of Economics and Business, Senate of Economy, Management Center Innsbruck
- Senior international marketing and sales positions at leading brand-name manufacturers; e.g., Darbo, Lindt & Sprüngli, Gillette, Procter & Gamble (1997-2006)
- Studies in International Business in Innsbruck, Dublin, and Barcelona (until 1996)
Ingrid Goller, MSc
Senior Research Consultant
My Role:
- Design of qualitative market research including implementation, evaluation, and preparation of results
- Evaluation and preparation of results for quantitative market research projects
- Preparation of findings from secondary research
- Data Analyst at Europanel (London)
- Financial and personnel administration
My Experience:
- Projects for clients including hollu Systemhygiene GmbH, Liebherr Werk Nenzing, Omicron electronics GmbH, Zumtobel, etc.
- Designer Outlet Brenner: Focus on online marketing and CRM
- Stadtmarketing Lienz: Design of city service offerings, dealing with strategies and instruments for city branding, including preparation of the foundations for a brand management process
- Master’s degree in Strategic Management with a focus on “Multi-Cultural Branding” in Innsbruck (until 2013)
Mag. Monika Heppner
Partner
My Role:
- Management, IMARK Strategy Advisors
- Design and management of participatory strategy and brand processes—from appropriate process design to anchoring strategic work within the organization
- Development of sound decision-making foundations through structured analysis of market, customer, and environmental changes, scenario work, and strategic market research
- Support for strategy implementation through content-related sparring and structured project coordination
- Moderation of strategy workshops, leadership retreats, and large-group events using methods such as Art of Hosting, Visual Facilitation, and creativity techniques
My Experience:
- Managing Partner at IMARK since 2008
- Project management for IMARK since 2001 in numerous strategy and market research projects, including for Eisenbeiss, BORA, Hahn Automation, STIWA, hollu Systemhygiene GmbH, RLB, Brückner, Zumtobel, Oberbank, and Stahlbau Pichler
- Specialized training and methodological expertise in workshop moderation, design of participatory development processes, vision work, Art of Hosting, scenario techniques, and Visual Facilitation
- University Assistant in Innsbruck from 2002 to 2003, as well as lecturer in Master’s programs and executive training, including at MCI and Schloss Hofen
- Professional activities during studies in marketing (Kreissparkasse München), event management marketing (A1 Beachmastertour), and upscale gastronomy
- Degree in International Business Administration in Innsbruck and Paris, graduated in 2001
Hanna-Lena Huck, MSc
Consultant
My Role:
- Preparing and conducting workshops to help companies clarify strategic challenges and develop alternative solutions
- Analyzing and processing data within market research and strategy projects
- Processing insights from secondary research (e.g., market analyses)
- Research activities and conducting interviews
My Experience:
- Projects for HAHN Automation, Personalshop, UNICOR, Explorer Hotels, Grissemann, Renowate, among others
- Diverse methodological expertise in market research (qualitative and quantitative) and moderation
- Master in Marketing & Branding (University of Innsbruck)
Univ. Prof. Dr. Oliver Koll
Partner
My Role:
- Coaching in the areas of strategy development, brand refinement, and positioning
- Supporting management teams in clarifying strategic challenges and evaluating alternative solutions
- Designing processes for the efficient collection of strategic information and its utilization within companies
- Research on stakeholder marketing, brand valuation, marketing decision effectiveness, brand loyalty, private labels, and open science
- Professor of Marketing at the University of Innsbruck (since 2018)
My Experience:
- Project management for more than 100 consulting projects
- Academic positions at the University of Innsbruck and HEC Montreal
- Executive training and teaching at academic institutions in Austria, Canada, Denmark, France, Great Britain, Italy, Monaco, Portugal, Singapore, and Switzerland
- Invited lectures at companies and scientific conferences in Argentina, Austria, Belgium, Bosnia, Canada, Croatia, Czech Republic, Denmark, France, Germany, Great Britain, Greece, Hungary, Italy, Malta, the Netherlands, Norway, Panama, Portugal, Singapore, Slovenia, Spain, Sweden, Switzerland, Turkey, Hungary, and the USA
Dr. Maria Kreuzer
Partner
My Role:
- Sparring partner for executives and specialists on strategic development issues
- Connecting market, customer, and stakeholder perspectives with strategic questions and decisions
- Project management and conceptual design of strategy, positioning, brand, and employer branding processes
- Guiding anchoring and implementation—including through Strategy Scrum, values-based work, training, coaching, and participatory development formats
- Facilitation of workshops, retreats, and large-group formats
- Qualitative market research and exploratory methods for the well-founded preparation of strategic decisions
My Experience:
- Consulting projects for clients including European Brown Swiss Federation, Braunvieh Schweiz, Liebherr Nenzing, SWARCO, Fabasoft, Renowate, Pöttinger, MACO, Tirol Kliniken, TIWAG, and ProRind
- Advanced training in areas such as systemic business coaching, facilitation, consulting, qualitative research methods, and design thinking
- Teaching activities at MCI in Executive and DBA programs in the fields of qualitative market research, strategic positioning, and strategic marketing
- University Assistant at the Institute for Strategic Management, Marketing and Tourism at the University of Innsbruck (2008–2012)
- Degree in International Economics in Innsbruck and Dublin (2002–2007)
Florian Mayer, MSc
Research Consultant
My Role:
- Development and implementation of digital methods and approaches for market research.
- Programming applications, defining processes, integrating software products.
- Big Data Analytics
- Automation of report generation.
- Creation of predictive models (e.g., customer scoring, sales forecasting).
- Analysis and evaluation of quantitative survey results (e.g., Key Driver Analysis, Conjoint Utility Analysis, Van Westendorp method).
- Execution and evaluation of market research projects.
My Experience:
- Projects for Personalshop, Spar, Europanel, Head, Blum, Explorer Hotels, Hollu, Harry’s Home, Tiroler Wohnen, GHS Wohnbau, Agrarmarketing Tirol, among others.
- Development, programming, and evaluation of online surveys.
- Machine learning-supported evaluations of qualitative data (e.g., Zumtobel, Wohnungseigentum Tirol).
- Advanced studies in Digital Science.
- Master’s degree in Information Systems at the University of Innsbruck.
Simon Meinschad
Partner
My Role:
- Bringing strategy to fruition: Guiding owners, management boards, and leadership teams through key strategic and entrepreneurial challenges
- Executive Advisor and sparring partner for C-level management – from initial assessment and strategic alignment to consistent implementation
- Designing and facilitating strategy, transformation, and organizational development processes with a focus on effectiveness and implementability
- Developing effective leadership structures, responsibilities, and decision-making processes
- Combining market knowledge and strategic perspective with many years of operational management and leadership experience
My Experience:
- More than 25 years of corporate and leadership experience at the hollu Group, including approximately 14 years as Managing Director
- During 14 years as Managing Director, more than doubling revenue and nearly doubling the number of employees – coupled with comprehensive transformation, professionalization, and international development
- Profound commercial practice as a controller and financial accountant, as well as experience in payroll accounting, financing, reporting, and key-figure-based corporate management
- Building and developing central business units – from production and logistics to accounting and inside sales, and IT
- Many years of sales and leadership experience: Establishing and systematically managing direct sales and trade, including a direct sales force with over 100 employees
- Extensive experience in leading complex investment, construction, organizational, and change projects
Prof. Hans Mühlbacher, PhD
Partner
My Role:
- Design and overall management of client projects
- Leadership of strategic development projects
- Support for strategy implementation (overall project management)
- In-house training in the areas of strategic marketing, branding, and strategic management
My Experience:
- Consulting projects for clients including Alois Pöttinger Maschinenfabrik, Brückner Maschinenbau, Delfort, Grass, Hirsch Armbänder, hollu Systemhygiene, Internorm, Kiska, Oberbank, Porsche Design, Rupp, Silhouette, SOS Children’s Villages International, Swarovski, STIWA Holding, Thalia Holding, TOPIC Haustüren, Swarco, VAI, VA MCE, Voest Alpine, Wüstenrot, and Zumtobel
- Academic courses and in-house training for companies (e.g., Alcan, Fabasoft, OMV, Durst Phototechnik), social organizations, and institutions in marketing, branding, and strategic management in Brazil, Germany, France, Italy, Malaysia, Poland, Switzerland, Thailand, Hungary, and the USA
- Visiting professorships at universities in the USA (Emory, Tulane), France (ESSEC, Paris 2, Paris 9), Switzerland (Geneva), and Austria; President of the European Marketing Academy, Associate Editor of the Journal of Business Research
- Professor Emeritus at the University of Innsbruck, Distinguished Prof. Emeritus at the International University of Monaco
Elias Pitschieler, BSc
Working Student Data Analytics
My Role:
- Collaboration on strategy, positioning, and market research projects
- Market and competitive analyses, market potential assessments, and secondary research
- Evaluation of quantitative and qualitative survey data
- Preparation of results and decision-making bases for workshops and presentations
My Experience:
- Strategy consulting projects within the framework of the University of Innsbruck for Ski Austria, Raiffeisen-Landesbank Tirol, and Swarovski, among others
- Business development and market analyses at the start-up fibionic, as well as student assistant at the Institute of Management & Marketing at the University of Innsbruck
- Initiator and co-founder of the student initiative START Innsbruck
- Master’s degree in Strategic Management & Innovation with a minor in Digital Science at the University of Innsbruck