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Strategy Development

Our Strategic Approach

Four building blocks for successfully shaping the future Strategy is the shared vision of an attractive future and a clear plan for how organizations can achieve it. To be successful in this, four building blocks are required that are interdependent and mutually reinforcing: an ambitious

Win-win strategies at discount stores

Deleersynder, Dekimpe, Steeenkamp and Koll adress the issue that well-known discounters extend their assortment with attractive national brand offerings. The reason behind this strategy of discounters is to differentiate themselves from other discounters, build stronger and more sustainable consumer relations and thereby moving beyond a