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Market Intelligence

HOTEL INDUSTRY: OVER 12 YEARS OF FACT-BASED STRATEGY DEVELOPMENT

Nussbaumer Strategy Consulting, the experts in strategic hotel management, and IMARK Market Intelligence have been cooperating for over 12 years and jointly offer fact-based strategy development. As a market researcher with a strong university network, IMARK Market Intelligence provides a secure information base for Nussbaumer’s

BRAND CONTENT SURVEY

Brand Tirol: Is there image damage? The study results for the brand perception of the brand Tyrol clearly show how different methodological approaches can lead to different results. The Management and Economic Institute (IMWF) identifies “enormous” image damage for the whole of Tyrol—keyword Ischgl or