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TOGETHER WE FIND THE RIGHT QUESTIONS AND ANSWERS

With extensive methodological knowledge and many years experience in market research, we advise you on how to obtain data to answer your questions. We collect data and ensure that the resulting insights inform your decision-making. Our collaborative network of academic partners ensures that we are up to date with the latest methodology. As such, we develop a tailor-made market research concept for your specific questions. For your questions we can create an optimal scope from multiple components:

Big Picture:
Sometimes the answers to your questions are already in your company

If you wish, we can first carry out an information audit of your company to summarize existing knowledge and highlight any information gaps.

Filling knowledge gaps:
Answering specific questions

We advise you on how best to answer the managerial questions your company faces and close information gaps. Our wide range of qualitative and quantitative methods allow the collection of relevant data to provide specific recommendations.

Implementation:
Integrating into company processes

We help you to optimally use the knowledge gained, and to integrate it into your company processes. To do this we offer our online dashboard, the IMARK Insight Viewer, workshops or other tools.

150
countries where market research was carried out
50
different nationalities interviewed personally
200
qualitative studies
300
online studies